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Dew Lab

Concept · Skincare · US · 0:15

An invented brand, made to show the craft. Not a client.

Brief

Introduce a single-step serum to people with crowded routines.

Insight

A routine of ten steps puts people off starting.

Idea

Make the routine the hook: three drops, done.

What we made

One 15-second ad, captioned, with a clean cut.

(From still to ad)

The original phone photo of Dew Lab's product, shot casually on a messy surface
The product photo we start from · Concept

The ad we make from it · 0:15

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