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Olea

Concept · Skincare · US · 0:15

An invented brand, made to show the craft. Not a client.

Brief

Position an all-purpose balm as the one product to carry.

Insight

Bags are small; people want fewer things.

Idea

A first-person line over the jar in everyday places.

What we made

One 15-second ad, captioned, with a clean cut.

(From still to ad)

The original phone photo of Olea's product, shot casually on a messy surface
The product photo we start from · Concept

The ad we make from it · 0:15

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