Field & Co.

Concept · Skincare · US · 0:15

An invented brand, made to show the craft. Not a client.

Brief

Win over people who avoid hand cream because it feels greasy.

Insight

The objection is the texture, not the need.

Idea

Name the objection in the caption and show the jar.

What we made

One 15-second ad, captioned, with a clean cut.

(From still to ad)

The ad we make from it · 0:15

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