Kaapi Co.

Concept · Coffee & tea · India · 0:15

An invented brand, made to show the craft. Not a client.

Brief

Launch a ready-to-brew filter coffee tin to first-time buyers.

Insight

People think filter coffee is slow and fiddly.

Idea

Open on the objection, then answer it with the product on the counter.

What we made

Three hooks on one product, each 15 seconds, in three sizes.

(From still to ad)

The ad we make from it · 0:15

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