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Noct

Concept · Skincare · US · 0:15

An invented brand, made to show the craft. Not a client.

Brief

Sell a sleep oil as part of a wind-down habit.

Insight

People want an end-of-day cue, not another task.

Idea

Two drops, then lights out: a ritual in one line.

What we made

One 15-second ad, captioned, with a clean cut.

(From still to ad)

The original phone photo of Noct's product, shot casually on a messy surface
The product photo we start from · Concept

The ad we make from it · 0:15

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