Rasa

Concept · Coffee & tea · India · 0:15

An invented brand, made to show the craft. Not a client.

Brief

Sell instant masala chai to people who miss the stove-top version.

Insight

The ritual matters as much as the taste.

Idea

Lead with the missing step: no stove.

What we made

One 15-second ad, captioned, with a clean cut.

(From still to ad)

The ad we make from it · 0:15

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